Many businesses experience the frustration of spending time and money on the design of their website, only to find that it does not generate the interest or business they were hoping for. Why do people not visit your site? Why do they not stay and purchase on your site?

Generally the answers to these questions lie in low search engine visibility and a high site “bounce rate.”

“Bounce rate” is the term used to describe whether browsers who enter your site stay to explore or move off the site. The objective is to keep visitors on your site by providing useful information relating to the search terms that brought them there in the first place. High bounce rates indicate that the information on the page isn’t relevant to what they are looking for and they essentially “move on”.

Factors affecting bounce rate include:

Site content relevancy to the searched criteria

Website looks too cluttered or does not make a good first impression

Difficulty in navigating the site

ISADIAN offers a wide range of services aimed at improving the profile of your website.

Search Engine Optimisation (SEO) is the process of improving the visibility of a website or page on the natural or organic (unpaid) listing of popular search engines such as Google, as well as reducing the site “bounce rate”. A number of methods are employed by ISADIAN in this process.

In your site source code

Unfortunately it is very common for website creators to only supply basic information in the source code that provides additional information to search engines. ISADIAN will examine your website technical content to ensure that your website is correctly implemented so that search engines can index the appropriate content.

With search engines themselves

Many search engines allows for additional information to be submitted to them so that they can interpret and index your site content better. This can be in the form of additional meta content, sitemaps and specific instructions to search engines on how to index specific parts of your site. ISADIAN will write and submit this additional information as appropriate.

Google Places

Many businesses are now listed on Google Maps in order to raise their visibility. Let ISADIAN ensure that your business details are located here too.

Search Engine Marketing (SEM) refers to internet marketing to improve a website’s visibility through paid advertising on search engines. The leading method in this market is to use Google Adwords.

Why use SEM when SEO is “free”? Precisely because SEM is controlled advertising involving specific targeted search keywords with verifiable data – you can see how your money is spent and calculate your return on investment to a much greater degree of accuracy than with SEO.

Also, search engines like Google are averse to providing overtly commercial sites at the top of their natural listings results; preferring instead that commercial sites remain within their Sponsored Links sections.

ISADIAN can advise and train your marketing team in running an Adwords campaign or we can run it for you.

While the appropriate use of search engines is the first step in promoting your website and reducing its “bounce rate”, the design of your site is of paramount importance in turning browsers into customers.

ISADIAN can offer advice and make changes to your existing website, or our team can design for you a state of the art Web2.0 site to re-establish your business identity. See our Development page for further details.