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The popularity of social media is undeniable.
“Three of the world’s most popular brands online are social-media related (Facebook, YouTube and Wikipedia) and the world now spends over 110 billion minutes on social networks and blog sites. This equates to 22 percent of all time online or one in every four and half minutes.
Study after study has shown that consumers trust their friends and peers more than anyone else when it comes to making a purchase decision. It’s critical that we understand advertising not just in terms of “paid” media, but also in terms of how “earned” media (advertising that is passed along or shared among to friends and beyond) and social advocacy contribute to campaigns.”
(Nielsen, 2010)
Companies may be hesitant in integrating their websites and marketing plans with social media sites for various reasons. Three common reasons why companies do not move ahead with SMI are that they simply do not have the time, spare resources or the knowledge to implement it.
ISADIAN offers to remove the time-consuming work from you, thereby allowing you to focus your resources more effectively on your core business. ISADIAN’s comprehensive SMI customer integration center allows for updates to be submitted from a central management tool to the relevant social media streams and subsequent responses to be collated back to you in various forms. You can see a preview here.
This also means that relevant responses will be cross-posted to any other social media peers, and fed back to ISADIAN to be used in collating and disseminating information when preparing content for your company newsletter and monthly reports.
Collated information for use in your newsletter will include, amongst other information, the month’s activities (such as posts or links to published media), constructive user responses and other feedback for your convenience so you can publish to your subscriber base.
Reports will contain monthly statistical information on your chosen social media streams, in plain English. The information will be nominated by you regarding specific categories and will include traffic, demographics and other relevant information. Data may also include monthly comparative data on your subscriber base, interest in specific posts, high activity posts and responses, as well as positive and negative feedback to your content in order to assist you in shaping the information you publish to your subscribed social media streams.
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