Consumers are no longer as easily swayed by traditional marketing campaigns. Studies have shown that consumers trust their family, friends and peers more than anyone else when it comes to making purchasing decisions. More and more businesses now use social media to attract attention, engage with customers and spread corporate messages from user to user by harnessing this implicit trust.
These are important tools to keep your customers up to date with your news and events, updates, specials and promotions.
Consider the following statistics:
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FACEBOOK1 |
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Average user clicks the Like button on 9 pieces of content each month
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Average user becomes a fan of 4 Pages each month
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Average user is invited to 3 events per month
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Average user is a member of 13 groups
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More than 3 million active Pages on Facebook
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More than 1.5 million local businesses have active Pages on Facebook
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More than 20 million people become fans of Pages each day
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Pages have created more than 5.3 billion fans
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YOUTUBE2 |
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YouTube receives over 2 billion viewers each day
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TWITTER3 |
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54% of bloggers post content or tweet on a daily basis
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180 million unique users access Twitter each month
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More than 600 million searches happen on Twitter every day
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BLOGS4 |
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More than 180 million blogs and increasing rapidly
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34% of bloggers post opinions about products and brands
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Corporate blogging accounts for 14% of blogs
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1 - http://www.facebook.com/press/info.php?statistics
2 - Youtube press center
3 - http://www.bhtafe.edu.au/Pages/default.aspx and the Twitter and the Chirp Conference
4 - Technorati’s State of the Blogosphere 2009 |